Privacy Policy

Lead Your Way ApS (leadyourway.dk) is committed to complying with the General Data Protection Regulation (GDPR) and will inform you about the data we collect and how we use it.

The purpose of the GDPR is to protect you and ensure your rights to determine how your personal information is used and securely stored by the companies you share your information with. This is done to prevent misuse and provide greater transparency in the processing of your information.

On this page, you can learn how Lead Your Way ApS complies with the GDPR. Page is translated – the legally binding policy is in Danish and is available here.

What information do we collect?

Lead Your Way ApS stores your personal information in order to handle your email inquiries, provide services, improve our website and products, and conduct marketing activities.
We collect data such as email, name, phone number, IP address, postal code, city, and address, activities on our website and related systems, order history, access control, and display customized content for users.

How do we use the data?

We use this data to keep track of orders and purchased items, for accounting purposes, to provide you with access to your purchases in the future, and to protect our systems and rights against misuse. We also use the information for general marketing, online advertising, and email marketing. It is also necessary for compliance with anti-money laundering regulations and as a security measure against payment card misuse. We also store information about your payments (excluding payment card details), date, invoice, and possible credit notes. This is done to assist you with complaints, returns, and similar matters. We also retain your payments to comply with the Danish Bookkeeping Act, which requires documentation to be kept for a minimum of 5 years.

We do not sell or disclose personal information to third parties without your permission. Information may be disclosed in cases where it is required by law or by a court order.

Storage of Personal Information

We store your information in our database, which is regularly protected against hacking and data theft. This is achieved through continuous security updates to underlying systems, software, and hardware.

Personal information is collected in collaboration with:

  • Dinero (Accounting and bookkeeping)
  • Google (Ads, Analytics – Marketing and statistics)
  • Facebook (Marketing)
  • LinkedIn (Marketing)
  • ActiveCampaign (Newsletter and marketing)

All of the above data processors comply with the EU’s requirements for processing personal information.

Use of Cookies and Tracking

A cookie is a small computer file that contains a set of data to identify your web browser. When you visit one of our websites, we attempt to place a cookie on your device, read a cookie from a previous visit, and possibly update it.

We use cookies on our websites to identify users as unique but anonymous individuals. This allows us to track the number of visitors, generate statistics on purchases, behavior, and traffic on our websites and apps.

We use cookies to track customer traffic on our website, store discount codes, and analyze this data. We also use cookies for marketing purposes to provide you with better and more relevant advertisements on other websites. Cookies can also be used as a basis for settlement with affiliate partners who refer you to our webshop. Cookies can also be used to store settings, logins, and preferences on our website and our partners’ websites.

You can delete your cookies at any time to avoid tracking and targeted marketing for you/your device. You can choose to specifically delete cookies from us, others, or delete all cookies on your devices.
There are several ways to avoid cookies. Read more about it here: http://minecookies.org/cookiehandtering

How long do we store cookies?

We have different cookies depending on their purpose and provider. The cookies we set on your device are stored for a variable number of months depending on the purpose.

Every time you visit our website, a cookie can be updated and extended. All our cookies have an expiration date, after which they are no longer used.

Your rights and choices

Under GDPR, you have the right to:

  • Access data – You have the right to access the data we store about you.
  • Rectify errors in the personal data we hold about you – You may have errors in the personal data we have about you corrected.
  • Have your data erased – You have the right to have your data we store deleted. This does not apply to necessary information for accounting documentation.
  • Object to the processing of your personal data – You have the right to contact the Data Protection Authority if you believe your personal data is being processed incorrectly.
  • Export your personal data – You have the right to have your personal data disclosed or transferred to another data controller (if possible).

If you wish to exercise any of the above rights, you can contact us at kontakt@leadyourway.dk. We require identification to process such a request.

This is what you can do to remove your personal data if you wish to do so.

Fjerne automatisk markedsføring

Datacontroller

Lead Your Way ApS
Kochsgade 31D
5000 Odense C
CVR: 40338993

Tlf: +45 71 99 22 95

Also, please refer to our Terms and Conditions before making a purchase.

Policy Update

We update this policy regularly. You can always find an updated version on this page.

Cookie Overview and Explanation

Sidst opdateret 19.06.2023